Oasis InfoTech Services Campaign

FUNDAMENTAL OF ARTIFICIAL INTELLIGEN

 

Digital Marketing Professional Certification

1.      Topic 1: Introduction to digital marketing: Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. The way in which digital marketing has developed since the 1990’s and 2000’s has changed the way brands and businesses utilize technology and digital marketing for their marketing. Digital marketing campaigns are becoming more prevalent, as digital platforms are increasingly incorporated into marketing plans, and as people use digital devices instead of going to physical shops. This section covers basics of Digital Marketing, its importance and relevance.